How to Optimise Your Accounting Business Website for SEO Success

Search Engine Optimisation (SEO) is an essential marketing strategy for any accounting business looking to reach a larger audience and attract new clients online.

This comprehensive guide will help you optimise your accounting business website for SEO to gain higher search engine rankings and increase organic traffic.

Critical SEO Elements

1. Keyword Research

The first step in optimising your website for SEO is to perform in-depth keyword research to identify the most relevant and valuable keywords for your accounting business. Long-tail keywords that are specific to your industry or services tend to work well. Examples of such keywords include:

  • “Tax preparation services in [city name]”
  • “Accounting software for small businesses”
  • “Bookkeeping services for startups”

Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords that have high search volume and low competition.

2. On-page Optimisation

To improve search engine ranking, on-page optimisation should be implemented throughout your website:

  • SEO-friendly Title Tags: Include keywords in the title tags of your pages, making sure they’re unique and relevant with a title length of 50-60 characters.
  • Meta Descriptions: Create concise and compelling meta descriptions that contain your target keywords and accurately describe the content of the page within 155-160 characters.
  • Header Tags: Use H1, H2, and H3 tags appropriately to reflect the structure of your content and include relevant keywords.
  • URL Structure: Design SEO-friendly URLs containing target keywords and organized in a clear hierarchy.
  • Image Optimisation: Use descriptive file names, include alt tags containing keywords, and compress images to improve page load speed.

3. Link Building

Acquire high-quality backlinks from reputable websites in your industry to boost your website’s authority and search engine ranking:

  • Guest Posting: Contribute insightful articles to industry-related blogs and websites to gain exposure and backlinks.
  • Local Citations: Register your business on reputable online directories and make sure your Name, Address, and Phone number (NAP) are consistent across all listings.
  • Create Shareable Content: Produce high-quality content that others find valuable and share across the web, increasing the likelihood of gaining backlinks.

Additional Tactics for Accounting Firms

Mobile Optimisation & User Experience

With increasingly more people accessing the internet through mobile devices, Google prioritizes mobile-friendly websites in search results. Ensure your accounting website is responsive and offers an excellent user experience by testing it on various screen sizes, browsers, and devices.

A fast website not only provides a better user experience but is also rewarded by search engines with higher rankings. To improve your website speed:

  • Use website speed test tools like Google PageSpeed Insights or GTmetrix to identify areas for improvement.
  • Optimise images, using compression tools or plugins.
  • Minify CSS, JavaScript, and HTML files.
  • Enable browser caching and use a Content Delivery Network (CDN) to speed up load times.

Local SEO

Increase your online visibility to potential clients in your city or region by employing local SEO techniques, such as:

  • Google My Business: Claim, verify, and optimise your Google My Business listing to appear in local search results and Google Maps.
  • Local Citations: Ensure your NAP information is consistent across all online directories and listings.
  • Localized Content: Create content that addresses local issues and interests to target users in your area.

Measuring Success

It’s crucial to measure the success of your SEO efforts to track progress and make necessary changes.

Use Google Analytics and Google Search Console to monitor key metrics like organic traffic, keyword rankings, and click-through rates. This data can help you refine your SEO strategy for continued improvement.

In conclusion, implementing these critical SEO elements and tactics in your website optimisation can significantly boost your accounting business’s online presence, attract new clients, and increase revenue.

Remember to regularly review and update your SEO strategy to stay ahead of the competition and achieve long-term success.

Ongoing SEO Efforts

SEO is an ongoing process, and it’s essential to regularly review and update your strategy to maintain a strong online presence.

Here are some additional tactics you can implement to continue optimising your accounting business website for SEO:

  • Stay up-to-date with Google’s algorithm: Search engines are constantly updating their algorithms, so it’s crucial to stay informed about any changes that may affect your website’s ranking.
  • Regularly publish high-quality content: Content is a critical component of SEO, so make sure to regularly publish informative and engaging articles that target relevant keywords.
  • Optimise for voice search: With the rise of smart devices like Google Home and Amazon Echo, optimising for voice search has become increasingly important. Incorporate natural language and conversational phrases in your content to improve your chances of appearing in voice search results.
  • Monitor and respond to online reviews: Online reviews can significantly impact your reputation and local SEO. Encourage satisfied clients to leave positive reviews on platforms like Google My Business, Yelp, or Trustpilot. Respond promptly and professionally to any negative reviews.

By continuing to implement these ongoing SEO efforts, you can maintain and improve your online visibility, attract new clients, and stay ahead of the competition in the ever-evolving digital landscape.

Remember, SEO is a long-term strategy that requires patience and consistency, but the results are worth it.


In today’s digital age, having a strong online presence is crucial for startups to succeed.

As an accounting firm, implementing SEO best practices can significantly improve your website’s visibility and attract potential clients.

From on-page optimisation to link building and ongoing efforts, these tactics can help your accounting business stand out from the competition and achieve long-term success.

So don’t wait any longer, start optimising your website for SEO today

Skip to content