Get Your Law Firm Found on the Top of Google with These 11 SEO Strategies

As a digital marketing expert specialized in law firm SEO, I understand the importance of having a strong online presence for solicitors.

Achieving high visibility on Google will allow you to not only reach potential clients but also showcase your expertise.

In this guide, I will provide 11 practical SEO strategies designed specifically for solicitors. Implementing these strategies will help your firm rank higher in search results and ultimately result in increased website traffic.

1. Keyword research 

Start by identifying popular and relevant keywords related to your services. One of the most effective approaches for doing this involves utilizing keyword research tools such as Google Keyword Planner or SEMrush.

Focus on long-tail keywords (3 or more words), as these are less competitive and offer better chances for conversion.

2. On-page SEO 

Ensure that your website is optimised for on-page SEO by including relevant keywords in:

  • Title tags
  • Meta descriptions
  • Headers (H1, H2, H3, etc.)
  • URL structures
  • Image alt tags

3. Content creation 

Publish unique, informative, and engaging content that showcases your expertise and addresses the needs of your audience. This can include blog posts, articles, or e-books on topics relevant to your practice areas — always keeping SEO for solicitors in mind.

4. Internal linking 

Link your content internally, which means linking from one page of your website to another related page. This will help distribute link juice and improve your site’s overall structure. Ensure that your anchor text (linking text) is relevant and optimised with target keywords.

5. External linking 

Linking to reputable external websites can help build your site’s authority and credibility. When linking out, choose high-quality and relevant resources.

6. Google My Business optimisation 

Claim and optimise your Google My Business (GMB) listing by providing accurate and up-to-date information. Enhance your GMB profile by adding images, office hours, services offered, and other relevant details. Encourage clients to leave reviews and respond to them promptly.

7. Local directories 

Submit and optimise your firm’s information on local directories such as Yell, Thomson Local, and Yelp. These can help boost your local SEO for solicitors, increasing your overall online presence.

8. Citations 

Ensure that your firm’s name, address, and phone number (NAP) are consistently listed across your website and other online directories. Consistency helps improve your local SEO for solicitors.

9. Link building 

Obtain high-quality backlinks from reputable and industry-related websites. These backlinks can help elevate your search rankings and establish your firm as a trusted authority in your field.

10. Social media 

Maintain an active presence on major social media platforms, such as Facebook, Twitter, and LinkedIn. Share useful and relevant content to engage with your audience, while occasionally sprinkling in your targeted keywords.

11. Track & measure progress 

Monitor your SEO efforts and progress using tools such as Google Analytics, Google Search Console, or other SEO reporting tools. Evaluate your strategies and make necessary adjustments to continuously improve your law firm’s online presence.

By implementing these 11 SEO strategies, your law firm will achieve higher visibility on Google, allowing you to reach and captivate potential clients.

SEO for solicitors may be challenging, but with consistency and dedication, you can see significant improvements in your search engine rankings.

Keep in mind that SEO is an ongoing process, and continuously updating and optimising your website will help you stay ahead of the competition.

Good luck


Skip to content