As one of the largest independent SEO Agency based in London.

We offer private SEO and elite PPC management.

Our talented SEO and PPC specialists deliver a Return On Investment Worldwide.

12 Old Bond Street
Mayfair
London
W1S 4PW

Working Hours

Monday – Friday
09:00 am – 06:00 pm
Saturday – Sunday – Closed
(Except for existing customers)

Privacy

We see ourselves as our clients’ trusted advisor, and all of our projects are completely private. We operate only through close co-operation with, and the trust of, our clients.

ROI

We only work for customers if we can deliver high quality results.

Reputation

Our business is based upon our strong international reputation.

We have a wealth of personal private recommendations.

Our Blogs

In today’s competitive digital landscape, businesses in every industry and niche are striving to gain a competitive edge online.

One of the most effective ways to achieve this is to invest in Organic SEO.

Organic SEO, or Organic Search Engine Optimization, refers to the process of optimizing your website and its content to rank higher in search engine results pages (SERPs) without having to pay for advertising.

With an increasing majority of consumers relying on search engines like Google to find information on products and services, having a robust organic SEO strategy in place is more crucial than ever. Here, we’ll explore the key advantages that come from investing in organic SEO.

Organic SEO is considered a long-term investment that can yield substantial ROI for your business.

Unlike paid advertising, which requires ongoing financial commitments, an effective organic SEO strategy can continue to deliver results over an extended period.

Moreover, as your website’s organic search visibility increases, you benefit from higher rankings, more inbound traffic, and ultimately, improved lead generation and conversions.

By investing in organic SEO, you automatically enhance your brand’s visibility in the online space.

High search rankings not only make your website more visible and accessible but can also translate into increased brand credibility.

Appearing on the first page of SERP implies a sense of trust and authority, which can significantly influence consumers’ purchase decisions in your [industry/niche].

Organic SEO activities, such as keyword research, on-page optimization, and high-quality content creation, contribute to improved website traffic.

As you optimize your site to address consumer queries and their specific needs, search engines will recognize the value you provide and reward you with higher organic rankings.

This, in turn, leads to an increase in targeted, highly relevant traffic to your website, presenting more opportunities for lead generation and eventual sales.

SEO Glossary

Algorithm – A set of rules or calculations used by search engines to determine the ranking of web pages in search results.

Alt Text – Alternative text that describes the content of an image, which is important for accessibility and SEO purposes.

Anchor Text – The clickable words used to link to another webpage.

Authority – A measure of a website’s trustworthiness and credibility in the eyes of search engines, typically influenced by factors such as backlinks, content quality, and user engagement.

Backlink – A hyperlink from one webpage to another, also known as an inbound link. Backlinks are a crucial factor in determining a website’s authority and search engine rankings.


Black Hat SEO – Unethical or manipulative tactics used to improve a website’s ranking, which violate search engine guidelines and can result in penalties. Examples include keyword stuffing, cloaking, and buying links.

Canonical URL – The preferred version of a webpage that should be indexed by search engines.


Click-through rate (CTR) – The percentage of clicks a link or ad receives out of the total number of impressions or views.


Cloaking – A black hat SEO technique that involves showing different content to search engines and users in order to manipulate rankings.


Content marketing – The creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.

Domain Authority (DA) – A metric developed by Moz that predicts how well a website will rank on search engine results pages (SERPs) based on its backlink profile.

Duplicate content – Identical or very similar content found on multiple webpages, which can negatively impact search engine rankings.

Dynamic content – Website content that changes based on user behavior or other factors, such as location or time of day.

External link – A hyperlink from one website to another. External links are important for SEO and can improve a website’s authority if they come from reputable sources.

Featured snippet – An enhanced search result that appears at the top of a SERP, above organic results. Featured snippets are selected by Google based on their perceived relevance and value to users.

Footer – The bottom section of a webpage, typically containing links to important pages such as contact, terms of service, and privacy policy.

Google Analytics – A free web analytics tool offered by Google that tracks and reports website traffic.

Google My Business – A free business listing on Google that helps businesses manage their online presence and appear in local search results.

Header tags (H1-H6) – HTML tags used to structure content on a webpage. H1 is typically used for the main title, while H2-H6 are used for subheadings and other levels of hierarchy.

HTML – HyperText Markup Language, the standard markup language used to create web pages.

Indexing – The process by which search engines discover, categorize, and store web pages in their databases.

Internal link – A hyperlink from one webpage to another within the same website.

Keyword – A specific word or phrase that someone types into a search engine to find information. Keyword research is an essential part of SEO, as it helps identify target keywords for optimization and content creation.

Landing page – A webpage created specifically for a marketing or advertising campaign, typically designed to convert visitors into leads or customers.

Link building – The process of acquiring backlinks from other websites in order to improve a website’s authority and search engine rankings.

Meta description – A brief summary that appears below the page title on a SERP, intended to entice users to click on the link.

Meta tags – HTML elements that provide information about a webpage, such as title, description, and keywords. Meta tags are used by search engines to understand and index a page’s content.

Nofollow – An attribute added to a hyperlink that tells search engines not to pass authority from one webpage to another. Nofollow links do not directly impact SEO, but they can still drive traffic and improve brand visibility.

Organic search – The process of getting website traffic from search engines without paying for it through advertising.

PageRank – An algorithm used by Google to assess the authority of webpages based on backlinks. While no longer publicly available, PageRank is still a factor in Google’s ranking algorithm.

Pay-per-click (PPC) – An online advertising model where advertisers pay each time someone clicks on their ad.

Penalty – A negative action taken by search engines against a website that violates their guidelines. Penalties can result in decreased rankings or removal from search results.

Ranking factor – One of many criteria used by search engines to determine the position of a webpage in search results. Examples include backlinks, page speed, and content quality.

Redirect – A technique used to send users and search engines from one URL to another. Common types include 301 (permanent) redirects and 302 (temporary) redirects.

Search engine – A tool used to search the internet for information, typically using keywords or phrases.

Search engine marketing (SEM) – The practice of promoting a website through paid advertising on search engines.
Search engine optimization (SEO) – The process of improving a website’s visibility and ranking in organic search results through various tactics and strategies.

SERP features – Special elements on a SERP that provide additional information or functionality, such as featured snippets, local packs, and knowledge panels.

Site map – A list of all the pages on a website that is used to help search engines crawl and index content.

Social media marketing (SMM) – The process of promoting a product or service through social media platforms.

URL – Uniform Resource Locator, the address of a webpage on the internet.

Web crawler – Also known as a spider or bot, a program used by search engines to scan and index webpages for their databases.

White hat SEO – Ethical and legitimate techniques used to improve a website’s search engine ranking. Examples include creating high-quality content, optimizing site structure, and acquiring backlinks through outreach efforts.

Overall, understanding and implementing SEO strategies is crucial for any business or organization looking to establish an online presence and reach their target audience effectively.
 
By staying up-to-date on the constantly evolving world of search engines and utilizing various tactics, websites can improve their visibility and attract more organic traffic.
 
Additionally, incorporating elements such as social media marketing, PPC advertising, and creating high-quality content can further enhance the success of an SEO strategy.

Recent Projects

our work is 100% private and confidential and only ever seen by the client.
However, Here are examples of our recent work – clients Have authorised this.

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Eyal Stoleru - CEO & Founder​

About Me.

In 2009, I settled in London, to manage my global business across Europe, North America and Australia.

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