Search engine – A tool used to search the internet for information, typically using keywords or phrases.
Search engine marketing (SEM) – The practice of promoting a website through paid advertising on search engines.
Search engine optimization (SEO) – The process of improving a website’s visibility and ranking in organic search results through various tactics and strategies.
SERP features – Special elements on a SERP that provide additional information or functionality, such as featured snippets, local packs, and knowledge panels.
Site map – A list of all the pages on a website that is used to help search engines crawl and index content.
Social media marketing (SMM) – The process of promoting a product or service through social media platforms.